AX · Identity

The identity.

The AXIA identity system. Palette, typography, and marks — published for the people who already have a reason to use them.

Palette

A 60 · 30 · 10 system. Obsidian black at the base. Platinum and silver as the working surface. Champagne gold as the accent. The ratio holds across every surface.

Obsidian — 60%

Obsidian

#050505

Rich Black

#08080A

Graphite

#0E0E11

Gunmetal

#15161A

Platinum — 30%

Ivory Smoke

#F2F0EB

Platinum

#D9D9D9

Silver Smoke

#BFC2C7

Brushed Steel

#9EA2A8

Champagne Gold — 10%

Gold Ivory

#EEDCC3

Gold Pale

#EBC17D

Champagne Gold

#D6A24A

Gold Refined

#C9922E

Gold Deep

#A9781F

Typography

Three faces. Each does one job, and only one.

Display

Chakra Petch — Built with intent.

Body

Space Grotesk — Set in steady weights for prose, captions, and supporting copy.

Mono

JetBrains Mono — INDICES · LABELS · NUMERALS

Marks

Two marks. The AXIA mark for tight quarters and the AXIA wordmark for breathing room. Both come from the same construction — the gold flares anchor it.

AXIA Mark

SVG

AXIA Wordmark

SVG

Favicon

SVG PNG

Usage

Always use AXIA in capitals. "AXIA" — never "Axia" or "axia".
Do not modify the marks. Do not recolour, re-proportion, rotate, or apply effects.
Honour the breathing room. Clear space around the mark is at least the height of the inner counter.
Pair marks against contrast. The mark wants either obsidian or ivory; avoid mid-tone backgrounds.
Gold is accent, not field. Champagne gold is the 10%, not the 60%. Do not pour it.
If unsure, write. Questions go to contact@axiaenterprises.io.